An introduction to social marketing : Tees Valley Public Health Shared Service


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An introduction to social marketing

Social Marketing Training available to Tees PCT staff only

What is social marketing?.... How is it different to marketing?..... How does it benefit the NHS and help us understand the health and needs of our communities?...... How do I use social marketing techniques and tools in my role?.... If you have asked any of those questions, you may be interested in attending a session to introduce you to the concept of social marketing.

Social marketing success comes form the principle of starting with the consumer (our patients, carers and the public) and this is why research, engagement and consultation are the key starting points for any successful project. If we can understand patients, carers and the public’s needs and motivations, we will be better placed to improve their health as well as commissioning and delivering the most appropriate NHS services.

The communication and engagement team on behalf of the four PCTs has therefore commissioned an organisation called Brilliant Futures to deliver “introduction to social marketing” sessions.

We have two dates available with up to 30 places on each day as follows:

  • Wednesday 15 April – Middlesbrough Teaching & Learning Centre – 09.00 – 16.00
  • Thursday 16 April – Education Centre, Norton – 09.00 – 16.00

If you are interested in attending one of these sessions please contact Dianne Hough at email address below.


  • Dates15 Apr 2009 - 15 Apr 2009
  • AddressMiddlesbrough Teaching & Learning Centre

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